We were engaged to create a logo and brand guidelines to reflect the strength and unity of the National Alliance to End FGM (Female Genital Mutilation) and ECM (Ending Child Marriage).
The brand is intended to unify the Alliance’s many members under one common banner. A cohesive brand identity is crucial to the Alliance’s success – it helps both members and the public see the Alliance as a force for change, as an organised body with a clear, strategic goal.
The graphic element has been developed for use within materials and as a background application. The braid is a crucial element that always appears on every piece of communication and can be used to house photography. The colours reflect the Ethiopian flag, rooting the National Alliance to End FGM and ECM in the culture and history of Ethiopia.