After winning a pitch, our brief was to create the logo and brand guidelines for the Global Schistosomiasis Alliance.
These guidelines have been developed to ensure consistent branding across all GSA materials. They include information on the use of design, the logo, the colour palette and typography when developing professional communications materials for the GSA.
The design element is an expanded version of the wave in the logo. It serves to increase the visual impact of the logo’s graphic element and is intended for use on less formal, more marketing-based communication pieces and various other branding purposes.
A graphic element builds recognition and guides the placement of images, typography, visual hierarchy and colour schemes. It can also work as decoration in cases where there are no images.
GSA aims to support the goal of the World Health Organization (WHO) to eliminate the tropical worm disease schistosomiasis world-wide.
GSA founding partners include among others the Bill and Melinda Gates Foundation, the Schistosomiasis Control Initiative, the United States Agency for International Development, Merck, and World Vision International.