Not all companies need a rebrand but more often a refresh of their existing logo and materials. With SWT Flooring we redrew, refined and cleaned the original logo and mark. We updated the font to Open Sans, chose a rich earthy colour and provided the breakdown of colours for web and print, to ensure consistency whenever materials are produced.
On the back of the business cards we took close up photographs of their flooring to help the prospective customer instantly know what SWT Flooring is all about.
The new brand was then rolled out across all their stationery, signage, advertising and van livery.